There’s no limit to how you can use the Internet as a marketing tool. This is because there are actually many marketing channels online. However, our experience tells us that it’s not what you got, it’s how you use it. You could be spending thousands of dollars on pay-per-click advertising for Google search and not have enough sales to justify the cost. And you could be spending countless hours on a carpal tunnel-inducing, wrist-breaking SEO campaign that doesn’t work.
In this article, however, we’re going to give you the most bytes of web marketing advice that we hope you will take to heart.
* Know your target market
Without a clearly defined audience, it’s rather impossible to come up with a marketing strategy that’s effective (makes people want to buy) and cost-effective (cheap). No, you don’t need to hire and pay top dollars for a market research firm. If you know your product or service, you know who it’s intended for. Make a thorough profile of your target customer and determine where to reach them, and how you should approach them.
* Set your marketing goals
Marketing goals don’t always have to be related to money. Some people create marketing campaigns just to build their brand and make their target customer curious about them. Set your goals, and make them measurable, like an increase in your website visitors after a campaign.
* Brand yourself
Branding yourself is the only way that you can set yourself apart from the competition. If you’re selling a product in a very saturated market like women’s underwear, you have thousands of other companies trying to sell the same products. Build your brand so that your customers will remember you and buy from you – over and over again.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.